Jesse LaCasse, a 30-year-old currently playing professional baseball in Germany, started making bats in 2006, using high quality beechwood and setting up shop with a lathe and a handful of custom orders.
Now Subway is giving him a boost by highlighting LaCasse Bats in the 2010 Senior League World Series. Subway is a big sponsor of the event, and their pitchman Jared Fogle will be on hand for the closing ceremonies in Bangor, ME this weekend.
The exposure gained from this kind of tie-in is a huge boost for a small, custom bat-maker like LaCasse, and he’s already seeing a spike in demand for his totally customized bats offered in a variety of woods, color schemes, and technical specifications.